PMIC has launched the first round of Challenge Fund for Small farmers to help them get access to finance and other value addition services through Ag-tech/microfinance providers. Under the Challenge Fund facility, PMIC has received proposals from Ag-tech/MFPs that provide financial and non-financial services to small farmers. The non-financial services offered by the applicant should focus on training and capacity building that help them impart good crop cultivation practices. Technology and good agri practices should be at the heart of the business models proposed using, but not limited to, trainings of farmers, satellite imagery, soil testing, efficient water, fertilizer and pesticide usage, linkages with input providers and facilitating farmers in crop sales, which ultimately result in lower input costs, increased crop yield and higher incomes of the farmers.