In the rural town of Shah Jamal, Muzaffargarh, Shaista Bibi turned a shared dream with her husband into a thriving nursery business. With a household of eight and limited income, Shaista’s entrepreneurial spirit was unleashed through microfinance loans, beginning with PKR 50,000 to purchase seeds. Over time, she reinvested into her
business through three progressive loan cycles, expanding the nursery’s offerings and attracting customers from across the district.
Shaista’s Nursery has become a model of local enterprise and sustainability. By employing two workers and hosting community workshops, she contributes not just economically but environmentally. Her story reflects how targeted financial inclusion can empower rural women, stimulate employment, and foster climate-friendly businesses, demonstrating the broader impact of PMIC’s support in underserved communities.