Male Champions of Change (MCC) Pakistan unites male corporate leaders in encouraging women’s participation at all levels of employment and is modelled on an Australian initiative, a powerful coalition to achieve gender equality. In addition to PMIC, the Founding Group of MCC Pakistan includes Telenor Pakistan, Ubank, Netsol, Pepsico, Serena Hotels, Shell Pakistan and EY Ford Rhodes. The male leaders part of this initiative lead by example to promote inclusive workplaces and women in leadership.